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Digital Advertising Specialist

About Us:

We are a young and fast-growing online marketing company, which provides website services to automotive dealerships across North America and Canada. We help our customers sell more cars and provide them with an amazingly remarkable experience. We have been recognized on the Inc. 5000 list of fastest growing companies six years in a row and counting. Technology is front and center in our company, but it's the people here who are the core of our business. We pride ourselves on making coming to work not only challenging, but also enjoyable.

Job Description:

The Digital Advertising Specialist will be responsible for managing advertising campaigns for our dealer customers. This position will report to the Manager of Digital Advertising Operations.

Essential Functions:

40% - Customer Relationship Management

  • Manage a book of accounts (determined by business need) focusing on Search Engine Marketing, Display, Social and Video Advertising services
  • Manage accounts through the life-cycle of the account starting with on-boarding to regular day to day account management.
  • Respond to customer requests and communications in a timely manner, based on SLAs set by the company.
  • Contact every customer via phone once a month to conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights.
  • Maintain a customer retention rate that is deemed acceptable by the company.

40% - Digital Marketing Optimization

  • Act as a true consultant by understanding the clients core goals.
  • Plan advertising strategy on a monthly and quarterly basis with clients
  • Execute and present results of key initiatives monthly.
  • Identify opportunities to enhance a client's advertising portfolio
  • Ensure that accounts meet client defined budget and metric goals on a monthly basis.
  • Optimize accounts on a regular basis based on best practices outlined by the company.
  • Deploy A/B testing and CRO tactics to improve account performance.

20% - Team Projects and Team Work

  • Digital Marketing Strategists work in teams / pods and are expected to engage and work towards the combined success of their team’s book of accounts.
  • Maintain an understanding of the accounts on the team.
  • Cross train and Cross Mentor newer members of the team once the digital marketing consultant has acquired proficiency and subject matter expertise in either one of these areas – analytics, SEM, Display or social media.

Preferred Skills/Experience:

  • Google Analytics Certification a plus
  • Google AdWords and Bing Ads Certifications a plus
  • Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio a plus.
  • Prior project management experience is a plus
  • Prior automotive marketing / automotive internet sales experience is a plus.
  • Prior experience with digital marketing agencies is a plus.

Perks and Benefits:

Aside from the awesome people you will get to interact with on a daily basis, we offer a number of benefits, including:

  • Medical, dental and vision insurance
  • Company matched 401K plan
  • Paid time off
  • On-site and off-site company events
  • Casual Attire
  • Fun workstations
  • State of the art technology
  • Free Parking
  • Expertise in work environment

We are an Equal Opportunity Employer.

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