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Digital Advertising Specialist

Digital Advertising Specialist

Reports to – Manager, Digital Advertising Operations

JOB DESCRIPTION:

The Digital Advertising Specialist will be responsible for managing advertising campaigns for our dealer customers. This position will report to the Manager of Digital Advertising Operations.

Job Duties and Responsibilities:

40% - Customer Relationship Management

  • Manage a book of accounts (determined by business need) focusing on Search Engine Marketing, Display, Social and Video Advertising services
  • Manage accounts through the life-cycle of the account starting with on-boarding to regular day to day account management.
  • Respond to customer requests and communications in a timely manner, based on SLAs set by the company.
  • Contact every customer via phone once a month to conduct a thorough consultative review of the customer’s digital marketing performance and provide solid, actionable insights.
  • Maintain a customer retention rate that is deemed acceptable by the company.

40% - Digital Marketing Optimization

  • Act as a true consultant by understanding the clients core goals.
  • Plan advertising strategy on a monthly and quarterly basis with clients
  • Execute and present results of key initiatives monthly.
  • Identify opportunities to enhance a client's advertising portfolio
  • Ensure that accounts meet client defined budget and metric goals on a monthly basis.
  • Optimize accounts on a regular basis based on best practices outlined by the company.
  • Deploy A/B testing and CRO tactics to improve account performance.

20% - Team Projects and Team Work

  • Digital Marketing Strategists work in teams / pods and are expected to engage and work towards the combined success of their team’s book of accounts.
  • Maintain an understanding of the accounts on the team.
  • Cross train and Cross Mentor newer members of the team once the digital marketing consultant has acquired proficiency and subject matter expertise in either one of these areas – analytics, SEM, Display or social media.

Desirable Qualifications (These are not mandatory but a plus - we will train you on being digital advertising Ninjas)

  • Google Analytics Certification a plus
  • Google AdWords and Bing Ads Certifications a plus
  • Prior experience with bid management software such as Kenshoo, Marin, Doubleclick, Searchforce or Acquisio a plus.
  • Prior project management experience is a plus
  • Prior automotive marketing / automotive internet sales experience is a plus.
  • Prior experience with digital marketing agencies is a plus.
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